The team engaged in this area comprises specialists from various disciplines: architects, industrial designers, graphic designers, communication experts, product designers, computer engineers, as well as chemical engineers specialising in ceramics. This enables projects to be undertaken from a multidisciplinary standpoint and appropriate solutions to be put forward from a functional and formal, as well as from an emotional viewpoint. Analysis of the current habitat situation, communication keys, and consumer habits are provided by the Habitat Trends Observatory®, which is made up of the Institute of Ceramic Technology (ITC), the Technology Institute of the Furniture, Wood, Packaging, and Related Industries (AIDIMA), and the Textile Industry Research Association (AITEX).

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